Icon, Brand, Myth

An investigation of the meanings and iconography of the Stampede: an invented tradition that takes over the city of Calgary for ten days every July. Since 1923, archetypal “Cowboys and Indians” are seen again at the chuckwagon races, on the midway, and throughout Calgary. Each essay in this collection examines a facet of the experience—from the images on advertising posters to the ritual of the annual parade. This study of the Calgary Stampede as a social phenomenon reveals the history and sociology of the city of Calgary and the social construction of identity for western Canada as a whole.

Table of Contents

Table of Contents
Cover Page 1
Contents 7
Acknowledgements 9
Introduction 10
Chapter 1 The Stampede in Historical Context 16
Chapter 2 Making Tradition: The Calgary Stampede, 1912–1939 36
Chapter 3 The Indians and the Stampede 62
Chapter 4 Calgary’s Parading Culture Before 1912 88
Chapter 5 Midway to Respectability: Carnivals at the Calgary Stampede 126
Chapter 6 More Than Partners: The Calgary Stampede and the City of Calgary 162
Chapter 7 Riding Broncs and Taming Contradictions: Reflections on the Uses of the Cowboy in the Calgary Stampede 190
Chapter 8 A Spurring Soul: A Tenderfoot’s Guide to the Calgary Stampede Rodeo 218
Chapter 9 The Half a Mile of Heaven’s Gate 250
Chapter 10 “Cowtown It Ain’t”: The Stampede and Calgary’s Public Monuments 266
Chapter 11 “A Wonderful Picture”: Western Art and the Calgary Stampede 286
Chapter 12 The Social Construction of the Canadian Cowboy: Calgary Exhibition and Stampede Posters, 1952–1972 308
Chapter 13 Renewing the Stampede for the 21st Century: A Conversation with Vern Kimball, Calgary Stampede Chief Executive Officer 340
Bibliography 350
Contributors 363
C 366
B 366
Index 366
A 366
L 367
M 367
K 367
J 367
I 367
H 367
G 367
F 367
E 367
D 367
N 368
T 368
S 368
R 368
Q 368
P 368
O 368
U 368
V 369
W 369
Y 369